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Announcing our fresh new look!

We are kicking off 2022 with a fresh brand identity. This year marks our 10 year anniversary since opening our doors in Sydney with our original Bridge Street office. So we decided that with the evolution of our business, a refreshed identity was required to highlight our core values and mission.

Since being incorporated in 2012, our brand and logo has been a recognisable feature of the ‘Tank Stream Labs’ that is well known within the Australian startup industry. Our previous logo represented our roots from where we started with its heritage look and feel. However, as the startup and technology industry has evolved, so has Tank Stream Labs and we felt our branding and logo was no longer suitable. Not only that, but we have expanded to multiple locations in Sydney and further afield including the Sydney Startup Hub, Australia's largest innovation hub of its kind, and as far away as Perth, Western Australia. So it was about time our branding needed to reflect our product and service offerings today.

Needless to say, we felt it was time for a change.

At the core of our values at Tank Stream Labs is the power of building connections and networking. We’ve represented this in our logo through the concept of building blocks, or in our case speech bubbles. A visual representation of how overlaying conversations and networking are the building blocks for business growth and innovation. A perfect depiction of our brand identity and values, with how our community becomes the catalyst that encompasses this.

Our new brand colours are made up of lighter blues, a breath of fresh air that feels much more modern and refreshing. Holding onto blues as it represents trust, honesty and dependability, which characterises our dedication to all the companies we work with as well as our tenure and dependability.

New look, same Tank Stream Labs you know and love.

With this in mind, we believe that our fresh brand clearly represents our values and our mission. Not only are we a community of exceptional entrepreneurs, but a place where conversation ignites collaboration, new and innovative ideas, where you build meaningful connections and relationships to help your business grow.

In our experience working with start ups and entrepreneurs over the past 10 years, we know that the most innovative ideas can start from a simple conversation.

With the clarity of approach, we are excited to be able to deliver our exceptional services and assist in the growth journeys of all companies we work with.

Our CEO Bradley Delamare says, "Over the past 10 years, Tank Stream Labs has worked with hundreds of successful technology start ups.. There have been so many instances in Tank Stream Labs where just a simple conversation has opened the door to opportunities for many businesses and people. Our new logo represents exactly how collaboration, community and innovation are the building blocks for business growth. We aim to continue building these connections as we continue to grow as a business into 2022 and beyond."

We would like to take this opportunity to thank all of our valued members, partners and supporters over the past 10 years for their trust, confidence and support in Tank Stream Labs. We have worked with some truly amazing entrepreneurs and businesses and we look forward to continuing working with you all into the future.

The Tank Stream Labs Team

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