Using Your Data to Build a Marketing Campaign

There’s a lot of talk about ‘audience-first’ and ‘data-driven’ marketing, but what does that actually look like in practice? 

Digital agency Paper + Spark will take you through a real life case study of an award-winning campaign and explain:

• Sourcing data and insights

• Identifying audiences

• Audience targeting and channel selection

• The role of content when targeting options are limited