Blog by Sridhar Krishnamurti

Creating a new business can be overwhelming, so, just imagine being married to it! Being married to a business that you simply don’t really like that much is really hard work.

There are many difficult decisions to be made in the process of business creation but, the most important and challenging is,

“What business should I start?” or “What path should I take?”
Asking yourself a few questions prior to deciding can assist you to create the most stable and sustainable platform possible, to enhance your chances for success.

The first question to ask yourself is “Why exactly am I planning to start this business”? This may seem obvious, however my experience is that the majority of people who start businesses are unaware of their real reasons for doing so.

Second, ask yourself what does success look like for you in life and business, because business is a long journey and you’ll be married to it for a long time.

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